Delayed dispatch
Peak queues can make it harder to move orders through picking, packing and handover on time.
Diwali 2026 · Prepare your operations for peak sales
Festive disruption
cost calculator.
More festive orders can mean more delays, cancellations, returns and fulfilment costs. Estimate your peak-week exposure and see what improving operations could potentially save.
Calculate my festive exposure →
Free · Personalised estimate · About 2–3 minutes
Built for Indian ecommerce sellers
✓Based on your actual order numbers
✓Includes peak-week costs
✓Shows 25% and 50% improvement scenarios
The hidden cost of festive growth
More orders can expose expensive operational gaps.
Revenue may rise during festive sales, but delayed dispatches, cancellations, returns and additional fulfilment work can reduce the real value of that growth.
Cancelled orders
Affected orders can create charge exposure and remove the contribution you expected to keep.
RTO and return handling
Reverse movement and processing add work when orders do not reach their intended destination.
Additional peak fulfilment cost
Temporary capacity, premium movement or overflow support can change your cost base quickly.
Your festive exposure
A broader estimate than cancellation fees alone.
Use the calculator to bring together the costs that matter to your operation, with optional inputs where your business has the detail.
01
Cancellation-related charges
Estimate charges connected to affected orders using the calculator’s current fee logic.
02
Lost contribution
Estimate the gross contribution lost when orders are cancelled.
03
Return and RTO handling
Include reverse-shipping or handling exposure when the seller provides the required values.
04
Peak fulfilment costs
Include temporary staff, overtime, premium shipping, warehouse capacity or additional 3PL charges.
05
Marketplace-specific charges
Include optional seller-entered charges when the seller knows a marketplace fee applies.
What improving operations could change
See the exposure you may avoid.
The result compares your current estimate with scenarios where affected orders fall by 25% or 50%.
25% fewer affected orders
ScenarioPotential exposure avoided
Calculated from your own inputs
50% fewer affected orders
ScenarioPotential exposure avoided
Calculated from your own inputs
How much could festive disruption cost your busiest week?
Use your own order, margin and operating-cost numbers to build a personalised estimate.
Calculate my festive exposure →
Free · Around 2–3 minutes · No credit card
A clearer planning view
From order numbers to a clear exposure estimate.
01
Enter your peak-week numbers
Orders, average order value, dispatch risk and missed pickups.
02
Add the costs you know
Margin, RTO handling, additional fulfilment and marketplace charges are optional.
03
Review your exposure
See the total, cost breakdown, biggest exposure and 25%/50% improvement scenarios.
Questions, answered
Plan your peak week with context.
The calculator is designed to help you examine inputs, not make assumptions for you.
What costs are included in my estimate?+
Your estimate can include cancellation-related charges, lost contribution from cancelled orders, return or RTO handling costs, additional festive fulfilment costs and marketplace-specific charges you provide. The exact breakdown depends on the information you enter.
How accurate is the estimate?+
The calculator uses your order volume, order value, cancellation and return assumptions, margins and operating costs to build a personalised estimate. It is intended for operational planning rather than as an accounting forecast.
Does this use fixed marketplace penalty rates?+
Not for charges that vary by seller, marketplace or situation. Where applicable, you can enter the fee you reasonably expect to pay. Some marketplaces may protect sellers from particular charges under certain conditions.
What is not included?+
The estimate does not attempt to calculate indirect effects such as customer lifetime value, reputational impact or future lost sales because these vary significantly between businesses. Marketplace rules and charges can also change.